Blog Life

September 28, 2021– In a couple of days, we’ll wrap up our theme for this month, continuing education for authors. Today we’re going to chat about why every author should have a blog and some key tips to educate you on the importance of blogging for authors.

Businesses use blogs as marketing tools to share tips, industry news, updates on products, how to use the products, etc. They have become an excellent place for offering readers multi-media experiences through audio/visual options. People love reading blogs because of the conversational tone and the engagement with the author.

Here are 5 reasons why you should have a blog:

• Search Engines: Interesting content and consistency are the two key ingredients search engines use to find you and your business. Having a blog with the correct keywords, content, and frequency can put you on the first page of Google and other search engines, making it easy for your audience to find your books.
• Shareable: When folks find things they like online, they tend to share them via social networks or email. Your website should have social sharing buttons so that readers can share things from your blog posts that they find interesting. Perhaps you wrote about, e.g., anxiety in children and 3 easy exercises you can do anywhere, parents will want to share valuable information like this. Make it easy for them!
• Expertise: You’re seen as an expert in your field when you regularly share relevant, valuable information. People buy from companies and businesses that show they are experts in their industry. You’ve got a great opportunity here with blog posts showing your expertise in whatever area you choose relevant to your skills.
• Cross-Promote: Blogs are great networking tools. You can widen your net by inviting experts to guest post on your blog/podcast and talk about things that your readers care about. This is the ultimate in adding value. Plus, when you invite experts into your space as a guest, chances are, they will invite you to post on their blog and chat about your book series in reciprocity. This is a great way to reach a larger/untapped audience that otherwise you may not have been able to reach on your own.

So, as you can see, if you’re an author who is blogless, you’re missing out! Another key bonus to blogging is that it will force you to write and keep your skills sharp. What are you waiting for? Get started today!

5 Easy Steps Social Media Best Practices

September 20, 2021– We’re talking about continuing education for authors, and I can’t believe that we’re almost done with our theme for this month! Where is time going? It’s flying by, that’s for sure.

To keep in line with our theme, today, we’ll focus on optimizing your social media in five easy steps. We won’t focus on each one individually, but we will do more of a general overview.

1. Links to events. If you’re having a book launch, signing, new release, virtual or in-person event, your social media should contain links to where people can find you and your products! Perhaps you’re doing a Barnes and Noble tour or a Facebook Live party; whatever you’re doing, put up the pertinent details for your followers to see, such as time, place, capacity, and what you’ll be offering.
2. Update photos and videos regularly. This allows your followers to get a good idea of who you are and what you do, plus it’s fun to share photos and videos about your book-writing adventures. Maybe a family pet inspired your work; share a photo of them! Perhaps you want to share a glimpse of your new book cover mock-up or a video of you reading an excerpt from a novel you’re working on. There are tons of ideas to share to keep your readers/followers/friends in the loop.
3. Links to your site. If you have a blog or online store, be sure to link your social media to it. This is where your audience can read more about you and what you’re working on, plus they’ll know where to purchase your products and how to attend your next event!
4. How to/behind the scenes. Maybe you’ve got some great tips on how to outline a novel quickly that you want to share with your audience, or perhaps you’ve got some great behind the scenes stuff that you want to let your readers in on, like that time you visited the Metropolitan Museum of Art and a painting inspired your book. Whatever it is, people love to find out what goes on behind the scenes!
5. Relevant hashtags. I know we said we wouldn’t get overly specific, but this one pertains directly to Instagram for the most part. Relevant hashtags (words that align with your book or what you’re doing) give you more exposure to your audience when they search for specific terms and lets them find you!

We’re adding new classes all the time! Check out some of the courses we have available by visiting: http://www.pandamoniumpublishing.com/shop