September 24, 2021– I hope that you’ve been enjoying our theme this month, continuing education for authors! Today we’re talking about best practices for LinkedIn, let’s dig in.
LinkedIn helps people establish themselves as an expert in their field. They can interact with their community on branded pages and groups and can connect via LinkedIn messaging.
Quick tip: LinkedIn has a right way and a wrong way to use it. It’s not Facebook, yet most people treat it the same which has undesirable consequences such as loss of connections, ignoring messages because the person is seen as unprofessional, and unable to connect to their target audience.
Why you need to be on LinkedIn as an Author
Endorsements and Testimonials: Your peers can endorse your skills and write recommendations, and this goes a long way with people who are looking for an expert in the field that you’re in. If you can get a professional to endorse your series, you’ll have a ton of potential business based on just their recommendation.
Connections: You never know who will accept your invitation to connect so dream big. Get noticed by other authors, publishers, distributors, and professionals who can open new doors for you and your books.
Groups: There are thousands of online groups that you can connect with that are within your niche of writing. Join the ones that are right for you!
News: Your LinkedIn connections post news, tips, and updates and you can link your book to trends in the industry. E.g., Skyrocketing mental health concerns for students heading back to class after COVID.
Research: This is excellent for finding out who you can cross-promote with. Do your research on which people and businesses you’d like to partner with and connect with them.
Introductions: Your profile has spots for books, academic papers, links to your blog, website, and online content. This drives traffic and sales to your books!
Top Tip: Focus on your first-degree connections and building a strong relationship with them. They are the ones who are most likely do business with you and recommend/endorse your skills and products.
Remember to treat LinkedIn as the professional site that it is. Update your followers regularly and link your book to things happening in the industry. Here is my LinkedIn page if you want to connect: https://www.linkedin.com/in/lacey-l-bakker-743599120/