Build Your Bloggers

November 15, 2021-I hope you’re enjoying this month’s theme, which is a daily tip a day for authors to promote themselves and their books! Today we’re talking about bloggers and why they matter to your success.

Reaching out to bloggers to recommend your books is an excellent idea for many reasons. Let’s explore:

1. You cast a wider net. By finding bloggers to read and recommend your book or by guest blogging on their site, you reach a wider audience and perhaps an audience that wouldn’t usually be on your radar.
2. You cross-promote. Bloggers are often interested in reciprocal marketing; if they have you on their site as a guest, usually they’ll ask to be a guest on your site as well. You can cross-promote yourselves and your products to allow more options for your readers on both sites. For example, if you write mysteries and they write thrillers, you can promote each other and your books. Be sure to research the bloggers you reach out to because you want your book to complement theirs and vice versa. You could even team up and offer your books as a package for your readers.
3. You get reviews. Reviews are valuable to authors because they allow readers to have a glimpse into what people think of your book and what they like. Bloggers will often give an honest review of your book in exchange for a copy of it. Sometimes they will ask you to return the favour and review their book as well. By getting glowing reviews from well-known bloggers, you can use the reviews in your marketing; post the blogger review on your social media channels and be sure to tag them so that their followers see it and will potentially follow you after that! It helps to build your audience.

Don’t make the mistake that many people do who reach out to yours truly; I get at least an email a day asking to be a guest blogger on our site. I get pitched all kinds of things, like how to clean your house for less than a dollar a day, how to get rid of bees, and how to remove soap scum from the shower. None of these topics fit our blog, so why would I take the person up on their offer and have them guest post? Do your research before reaching out so that you have a better chance of hearing YES.

If you want more information on how to further your writing career, click here for a list of our current courses: Virtual Courses, Classes, and Workshops – Pandamonium Publishing House

Digital Integration

September 15, 2021– Our theme is continuing education for authors this month and today, we’re talking about Integrating Press Releases with Social Media. Here’s what I learned while studying Crafting Viral and Contagious Content at Wharton Business School; let’s dig in:

I know what you’re thinking…press releases in this day and age? Yes. But let me explain:

Even though we aren’t only dealing with news outlets, radio stations, and newspaper journalists, press release distribution is still important. Influencers, bloggers, e-zine authors, editors, and online publications are essential in getting the word out about your books.

Social media is a great way to engage with your audience, be used as a public relations medium, and are relatively cost-effective when it comes to comparison pricing in traditional advertising. Have you ever heard of a Snap-Chat model? Yes, this is a real thing, and they’re pulling in over six figures a year (sometimes a month, sometimes per post). Social media has now surpassed all forms of advertising when engaging and interacting with your audience. It’s got a personal approach behind it, and there are ways to integrate it with press releases. Here’s how:

• Brand Recognition-building brand recognition is the main goal for all businesses. Getting your name in front of an audience is essential to your success and brings you publicity at an extremely low or even free cost. Posts like your participation in community events, people seen with your book, or a link to a podcast or article you’ve been featured in are excellent tools for building your brand. Adding your social media to your press release where your images are linked will help build your brand quickly and effectively. Essentially, people will go ‘down the rabbit hole.’
• Driving Traffic- Driving traffic to your website is imperative to your success. Online press releases will have a link to your website and social media where people can learn more about your products, what you do, why you do it, and the story behind the story.
• Improve Rankings- When you send out a digital press release with inbound links to your site, you improve your site and social media rankings, not only by acquiring new followers/customers, but Google also heavily celebrates rich content by moving your site up their search list. Your visibility on preferred search terms will also increase especially if you include keywords in your press releases.
• In the News- Journalists who write about you, bloggers and podcasters who interview you, and radio stations who have you on as guests boost your credibility and extend your reach. Adding all of the places you’ve been featured to your press release will encourage others to check out your work, the articles, and links.
• Announcements/Events- Putting out a digital press release that lets the media, the public, your readers, and everyone else know where you are and what you’re doing (e.g., a book signing, vendor at a street festival etc.) while announcing your product is the most traditional use of press releases (especially when announcing a new book).

Top Tips:

• Bloggers– Using them as a distribution channel is a genius way to get the word out. Identify the appropriate bloggers and other influencers and get them to post your news. The best way to do this is to email them (or email them a link to your press release) to see if they would share your article with their readers. You’re pitching them your book so give them all the info they require to share. Also, mention why your press release would be a good fit for their blog. E.g., A mental health for kids blog that shares your press release for your new book on emotions and techniques for kids to cope.
• Content Matters– Interest level, content, tone and engagement are keys to a compelling press release and getting people to share. When going digital, keep it to 400 words or less!
• Use Hashtags and Key Words– As usual, hashtags and keywords matter. Be sure that keywords and tags are included in your press release’s headline or first paragraph, and use some of your primary search terms.

Education in this space is so important as the world is digitally moving at a breakneck speed, and you don’t want to get left behind!